YIKES!!! IT WORKED!
by Mike Valentine
O.K. Boys and girls, it's time to put on your skeptics
hat and join me in a little cynicism here. There's no way that a simple
technique like "Doorway Pages" can work to improve your search engine
ranking on specific search words or phrases. If it were so easy, everyone
would do it and then nobody would benefit. I've heard those stories
about sites vaulting to number one position on the search engines and
they're bogus! Pure unadulterated bovine manure!
Yowee! That was what I was saying just last week because
my rankings were in the basement. My weekly reports from "PositionAgent"
consistently had all my keywords showing up as a big ugly zero on all
the search engines they monitor. I was beginning to believe I'd never
rank in the top 10 on any search. That's what I was expecting when my
"SearchEngine- Monitor" report showed up this week. Then I nearly swallowed
my heart, because I suddenly found it in my throat!
There it was, listed number three (3!) on AltaVista under
the search phrase "e-commerce tutorial" and just to verify that position,
I've been back tonight to see where I rank and I've dropped to number
five! But guess what? Now I have TWO sites in the top 10 at AltaVista,
both of them doorway pages I created to help improve my ranking there.
I thought, O.K., no harm in trying it to see if it works. But never
in over a million years did I expect to get TWO PAGES IN THE TOP TEN
RANKING for ANY search phrase.
I bet you're thinking, "Sure you did Mike" I invite you
to take a look yourself! Go to http://www.altavista.com
and type "e-commerce tutorial" in the search box and click the search
button. It may change position tomorrow, but I'm there today and even
took a screen shot to prove it! Do you think I'm at all excited? You
bet your life I am!
Now, top ten ranking for one obscure search phrase is
not the magic bullet for success. But do you think I'm going to be cynical
about doorway pages any more? Not likely. Instead I've begun to pay
close attention to what works for whom. Why? you ask? Because this same
doorway page gets me that same big ugly zero ranking in the other search
engines and I made number 34 on "WebCrawler" with my home page, proof
that honest content and good page design with proper key- word metatags
will accomplish things without "trickery".
This particular doorway page works only for AltaVista
and only today. They'll no doubt change their algorithms and lose me
altogether tomorrow. I'll be looking for ways to improve results at
Excite and AOLnetfind now. I do this for my clients and work toward
success for each of them. If you want to try it yourself, hop over to
you'll find the AltaVista effective doorway page template that I used
to create my high-ranking pages!
I don't want to resort to different doorway pages for
all my thirty web pages for each different search engine. But I will
use every resource I can find to succeed honestly in this business.
If it works, don't break it!
Mike Banks Valentine operates several web businesses including
small business internet tutorial teaching the basic techniques of growing
your company online. A free "Short Course" is available by autoresponder
by sending a request to firstname.lastname@example.org.
He writes for several online publications and can be contacted directly